Impact of Fast Food Advertising on Childhood Obesity Research Proposal

Impact of Fast Food Advertising on Childhood Obesity - Research Proposal Example nd construction of modern transportation networks have boosted domestic and international trade, which not only created new business opportunities for entrepreneurs but also led to emergence of competition and disposable culture among general public. The life has, indeed, become a race and consumers today demand more disposable (Use, Throw and Forget notion) products so that they could adjust in this speedy external world. In a society where people do not find sufficient time to cook food for breakfast, lunch and dinner, there are greater opportunities for fast food businesses that bombard people with a large variety of junk food including burgers, pizzas, sandwiches etc. The inauguration of new franchised outlets by renowned fast food chains such as Burger King, KFC, McDonalds, Carl’s Jr., Pizza Hut and Dominos etc. coupled with entrance of new firms, is the open evidence that demand of fast food has increased considerably in last 2 decades. For instance, the international fa st food chains have also created demand through aggressive informative, persuasive and reminder advertising besides derived demand, for which credit goes to advertising agencies and media resources. Kaiser Family Foundation (2004) has mentioned the following, In short, it is justified to argue that almost 80-90% population including tweens (8 – 12 years), teenagers (12 – 16 years), young adults (16 – 24 years), adults (24 – 40 years), middle aged (40-55) has become addict to fast / junk food because they tend to visit such chains frequently. However, it should not be forgotten that doctors regard fast food quite detrimental and noxious for health of children because it causes obesity and overweight issues. This later affects psychological and mental well-being of children. The research will be conducted to study the increasing use of advertisements by fast food companies and its impact on a child’s purchase decision regarding junk food. The researcher will also identify the

A Modest Proposal by Jonathan Swift (Summary Response) Essay

A Modest Proposal by Jonathan Swift (Summary Response) - Essay Example However, the beautiful view is distorted by street children begging for money (Swift par 1). In addition, the street children are accompanied by their mother. Swift insists on the need to develop a solution to address the problem (Swift par 2). However, he provides that not much has been done to help street families. Consequently, the numbers of street families are increasing significantly. Swift provides a suggestion that the children may be employed in construction and agriculture, but they lack the skills required in the fields (Swift par 17). Years later the children are turned into thieves a scenario that cannot be avoided. To address the problem, Swift develops the argument that the children may feed a massive population if they are served as meals (Swift par 8). He further provides direction on how well to prepare the carcass of a child. In addition, he asserts that their skin after the carcass has been used may be used to make gloves and boots for the rich (Swift par 13). Swift asserts that the solution may be well welcomed by England. This is based on that the country has failed to help Ireland. Consequently, eradication the course of the need would be an effective strategy. Swift uses satire to express his anger on the failure of the government and England to address the poverty problem in Ireland. He proposes cannibalism as the only way that the street children in Dublin could be eradicated from the streets. However, this solution does not reflect his real intent in solving the problem. He asserts that he has no pleasure towards his work, but he seeks to benefit the public (Swift par 31). His objective is to create a written piece from which the reader could understand the depth of the problem. Additionally, the reader is also able to understand the failure by the government. Consequently, the need to suggest such an extreme alternative as solution is developed. In regards to